Article by James Norten
New York City – Good things come in small packages – even relaxation, according to entrepreneur and fitness expert Steven J. Panzella.
This week, Panzella will launch Mini ChillT, the first 2 oz. relaxation beverage shot of its kind. Mini ChillT features RelarianT, an all-natural, patent-pending blend of amino acids and herbs that relieve tension and anxiety instantly without causing drowsiness.
East Village residents will be one of the first to taste the new beverage as an aggressive sampling campaign moves throughout city hotspots.
“We want to reach people during peak stress times so they can see how Mini ChillT can improve their day and be a healthy way to relax,” Panzella says.
Mini ChillT represents the beverage industry’s latest trend: relaxation beverages. Considered by many as the antithesis of the energy drink category, relaxation beverages of all types and formulations have begun to enter the marketplace.
Panzella admits his highly stressful lifestyle inspired his search for a natural, safe way to relax. In the fall of 2008, Panzella began working on the Mini ChillT formula. Wanting to “get it right” he spent several months of intense research and consulted Dr. Benjamin S. Weeks, PhD, an esteemed scientist and researcher, to collaborate on a formula that would deliver relaxation benefits in a healthy, fast-acting beverage shot.
“We created a true functional beverage that delivers benefits based on existing science and clinical trials,” Panzella explains.
Not all Relaxation Beverages are Equal: The Melatonin Debate
“Ask any doctor. Sleep is not the same thing as relaxation,” explains Panzella.
With no sugar and zero calories, the berry flavored, 2 oz. relaxation beverage provides a non-drowsy and caffeine free way to reduce stress without relying on dangerous or ineffective filler ingredients.
“I was shocked when I saw some of the ingredients in other relaxation beverages. Some supplements actually promote drowsiness and disorientation. Mini ChillT is purposefully melatonin-free and the only relaxation beverage that contains 5HTP which is clinically recognized for its ability to increase serotonin levels in the brain. This thoughtful combination of ingredients helps you unwind in a natural way while increasing focus and happiness,” adds Dr. Benjamin S. Weeks, PhD.
About Dr. Benjamin S. Weeks, PhD Dr. Benjamin S. Weeks, PhD is an accomplished professor in the Department of Biology and the Environmental Science Program at Adelphi University in Garden City, New York. He earned his Ph.D. from the University of Connecticut in 1984. His research and extensive background in nutrition were instrumental in developing the patent-pending ingredients and formula for the healthy relaxation shot.
About Mini ChillT And Founder Steven J. Panzella Steven J. Panzella is an accomplished former investment banker, fitness expert and entrepreneur. He is the president and founder of Stevenson Products LLC. As a functional beverage, Mini ChillT unties the knots of mental tension, relieves stress, and allows consumers to relax in a healthy way. Mini ChillT’s Berry Bliss flavor is available for sale in 12-pack cases online at http://www.Minichill.com and retails individually for .99.
For more information go to http://www.minichill.com.
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